iCarambaU is “created by and for Latino College students ages 18-24” and enjoys an audited national circulation of 100,000 with an estimated readership per issue of 300,000 (audited by BPA). “Our mission is to provide an entertaining, informative and educational resource for our core readers by empowering them with a magazine they can finally call their own”, said David A. Chitel, Latcom's CEO.
Amelie Ferro, VP Business Development for Publicitas LHM expressed that “our partnership with iCaramba provides a new creative media alternative for national advertisers to reach this young and very sought-after segment, and expands Publicitas LHM capabilities to serve our advertisers needs”.
Publicitas LHM represents leading newspapers in top Hispanic DMA's including Hoy (Tribune) three editions in New York, Chicago, and Los Angeles, and Rumbo (Meximerica) four editions in Houston, San Antonio, Austin and Valley, Texas, among others, providing advertisers with a one-stop national Hispanic print media platform serving the twenty top Hispanic markets.