General Electric Consumer Finance tested Hispanic markets in Houston and Chicago
last May. The test included TV, outdoor and direct mail campaigns. The direct mail campaign, solo-mail, included some other markets. The drop included solicitations for a health plan. Based on the campaigns result, GE may or may not increase its advertising activity in the Hispanic market. San Francisco based Headquarters Advertising is General Electric Consumer Finance's Hispanic advertising agency.
General Electric Consumer Finance recently tested Hispanic markets in Houston and Chicago.
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