New Advertising Campaigns/General Electric Consumer Finance

General Electric Consumer Finance tested Hispanic markets in Houston and Chicago last May. The test included TV, outdoor and direct mail campaigns. The direct mail campaign, solo-mail, included some other markets. The drop included solicitations for a health plan. Based on the campaigns result, GE may or may not increase its advertising activity in the Hispanic market. San Francisco based Headquarters Advertising is General Electric Consumer Finance's Hispanic advertising agency.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


4 Essential Takeaways From Portada New York’s Conference

4 Essential Takeaways From Portada New York’s Conference

#PortadaNY was a great opportunity for attendees to discuss passion-point marketing's most imminent issues. Karina Masolova, Contributor at Large for Portada, has put together the following recap of essential takeaways from yesterday's panels.


#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.