ImpreMedia Launches Sunday Home-delivery Newspaper
Beginning October 9, 2005, ImpreMedia will launch new publications in New York and Los Angeles under the masthead Contigo, joining its existing publication in Chicago, La Raza, to form the Domingo network.
Under the rubric of the Domingo network, La Opinión Contigo in Los Angeles and El Diario La Prensa Contigo in New York will be a free, home-delivered addition (total circ. 650,000)to the local papers, which will continue to be found at newsstands and in boxes. La Raza produces its weekly paper on Sunday, so it will not launch a separate publication like its sister publications.
The new tabloid-sized publications (20-28 pages) will take a fresh approach by creating unique content targeting Latino women and households. They will have lively, compact articles full of tips and how-to's for the home and family. The stories will primarily be in Spanish with some articles in English and will be accompanied by colorful photos and informational graphics. While each publication will create locally tailored content, editorial themes such as fashion and cosmetics, education, health, food and recipes, home improvement, decorating and automotive will be in all three publications throughout the nation.
Utilizing state-of-the-art delivery system, Domingo will micro-target households in high-density Hispanic zip codes that are traditionally under delivered by general market newspapers. This will provide advertisers unparalleled penetration into Hispanic households with minimal duplication when used in combination with the mainstream dailies. For national advertisers, Domingo will provide the largest print vehicle in the top three Hispanic markets. For local advertisers, each publication will have five or more zones allowing for low-cost advertising programs that are affordable for even the smallest businesses.
A wide array of advertising opportunities will be available through Domingo, such as highly targeted Run-of-Press (ROP) advertising, flexible placement for free standing inserts (FSI), product samples and polybag sponsorships. "The Domingo network is a wonderful complement to our core products," said Erich Linker, Senior VP National Advertising of ImpreMedia. "Advertisers will have an opportunity to reach more Hispanic consumers in more ways than ever before."
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