MPA Launches Hispanic Media ROI Research Effort
06/20/2005
Magazine Publishers of America (MPA) is launching a research effort to measure Return on Investment (ROI)across different media.
June 20, 2005
Santa Barbara News Press-Buys Spanish-language Publication
06/20/2005
Ampersand Publishing, owner of the Santa Barbara News-Press, bought the Spanish-language paper El Mexicano.
Changing Places
06/20/2005
Jacqueline Hernandez-Fallous, Peter Blacker, Jorge Londoño, Diane Malloy, Carmen Lopez, Manny Fuentes, Chiqui Cartagena, Isabella Sanchez, Janet Scardino…
Direct mail: Credit Card Issuers Mailed 52 Million Offers to Hispanics in 2004
06/20/2005
Most of these offers were made by First Premier Bank, followed by Capital One.
Mexican Magazines Have 3 times Higher ROI than TV
06/20/2005
Research by the Camara Nacional de la Industria Editorial shows that Mexican magazines are far superior (3X higher) to television in terms of ROI.
New Advertising Campaigns
06/20/2005
Unilever, Cendant and FDIC are increasing their Hispanic media allocations. Print plays an important role.
Alma, A New Monthly Publication for High-end Hispanics
06/20/2005
Argentina’s Editorial Atlantida will launch Alma, a high-end literary and culture magazine for U.S. Hispanics this fall.