MPA Launches Hispanic Media ROI Research Effort
Magazine Publishers of America (MPA) is launching a research effort to measure Return on Investment (ROI)across different media.
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Magazine Publishers of America (MPA) is launching a research effort to measure Return on Investment (ROI)across different media.
Ampersand Publishing, owner of the Santa Barbara News-Press, bought the Spanish-language paper El Mexicano.
Jacqueline Hernandez-Fallous, Peter Blacker, Jorge Londoño, Diane Malloy, Carmen Lopez, Manny Fuentes, Chiqui Cartagena, Isabella Sanchez, Janet Scardino…
Most of these offers were made by First Premier Bank, followed by Capital One.
Research by the Camara Nacional de la Industria Editorial shows that Mexican magazines are far superior (3X higher) to television in terms of ROI.
Unilever, Cendant and FDIC are increasing their Hispanic media allocations. Print plays an important role.
Argentina’s Editorial Atlantida will launch Alma, a high-end literary and culture magazine for U.S. Hispanics this fall.