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Nuevo Mundo Introduces “Los Jovenes hablan”, a New Feature Targeting Young Audiences

The San Francisco Bay areas Nuevo Mundo (weekly, circ. 52,000, Knight Ridder, Spanish-language), started a new weekly feature article in its entertainment section.

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The new column is called “Los Jovenes hablan” and, according to Nuevo Mundo publisher Marina Hinestrosa, is supposed to be a bridge between parents and children. Hinestrosa tells Portada® that each week a young Hispanic person from the San Francisco Bay area will write a column. These columns will not be edited heavily by Nuevo Mundo's editors, because Hinestrosa wants to preserve the original voice of the writer of the column.

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