National print advertising campaigns targeting Hispanics

Brand

Company

Agency

Period

Vehicle

Comment

Crest

Procter & Gamble

Bromley

2005

May 15th issue of People en español

Several million dollar campaign in print and TV.

Coors Light

Adolph Coors

Bromley Communications

2005

National print campaign

Promotions, print, radio and out of home advertising.

GMAC

General Motors Corporation

Enlace Communications

Started March 2005. Rest of year

National direct mail campaign

Hispanic TV and radio

Latina Life

Sears

Bravo / Cruz Kravetz

August 2005

National Ad-campaign.

August issue of Latina will include a "magalog".

Partnership between Sears and Latina magazine to create new women's clothing line

Medicare

US Government

Cutting Edge

2005

Top 30 Hispanic markets including La Opinión, El Nuevo Herald

Radio, TV advertising and PR campaign in 80 newspapers

Nextel Ya

Nextel

Accentmarketing

Start April 2005, throughout 2005

Los Angeles, Miami, Chicago, San Diego, New York markets

National TV campaign and local Television, radio and print advertising.

Raise awareness of online channel

Members of IAB Hispanic Committee

Starcom

Second half of 2005

Print, online and direct response elements

Aims to raise awareness of the online channel as a vital medium for reaching Hispanics

The Real Yellow Pages

BellSouth's Advertising & Publishing Corp.

Westwayne Inc./IAC Group

Started in April 2005 -

Broadcast, print and direct mail

Campaign to promote Yellow page usage among Hispanics


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