Brand | Company | Agency | Period | Vehicle | Comment |
Crest | Procter & Gamble | Bromley | 2005 | May 15th issue of People en español | Several million dollar campaign in print and TV. |
Coors Light | Adolph Coors | Bromley Communications | 2005 | National print campaign | Promotions, print, radio and out of home advertising. |
GMAC | General Motors Corporation | Enlace Communications | Started March 2005. Rest of year | National direct mail campaign | Hispanic TV and radio |
Latina Life | Sears | Bravo / Cruz Kravetz | August 2005 | National Ad-campaign. August issue of Latina will include a "magalog". | Partnership between Sears and Latina magazine to create new women's clothing line |
Medicare | US Government | Cutting Edge | 2005 | Top 30 Hispanic markets including La Opinión, El Nuevo Herald | Radio, TV advertising and PR campaign in 80 newspapers |
Nextel Ya | Nextel | Accentmarketing | Start April 2005, throughout 2005 | Los Angeles, Miami, Chicago, San Diego, New York markets | National TV campaign and local Television, radio and print advertising. |
Raise awareness of online channel | Members of IAB Hispanic Committee | Starcom | Second half of 2005 | Print, online and direct response elements | Aims to raise awareness of the online channel as a vital medium for reaching Hispanics |
The Real Yellow Pages | BellSouth's Advertising & Publishing Corp. | Westwayne Inc./IAC Group | Started in April 2005 – | Broadcast, print and direct mail | Campaign to promote Yellow page usage among Hispanics |
See campaigns by national advertisers.
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Editorial Staff @portada_online
Portada’s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.