Direct marketing-based music store translates website into Spanish
Music123 is looking to translate its website (Music123.com) into Spanish in order to increase its client base. The direct marketer and cataloguer uses some Hispanic magazine lists for prospecting, but most of its information on potential customers comes from the Internet. Music123.com was launched in 1999 with over 10,000 brand name products. There are now over 125,000 products available on the site.
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