Branded envelope for MoneyGram

A branded envelope is a cost-effective way for direct mail marketers to send both a branding message and a coupon to a customer's mailbox. The marketer advertises its brand on the outside of an envelope and inserts its coupon, along with other advertiser coupons, into the mail piece. This technique gives marketers an impact close to that of a solo-mail campaign. MoneyGram recently advertised in a branded envelope with Carmen's Cupones. Solo campaigns cost US $35-45 per thousand, while shared mailings cost around US $3-5 per thousand.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


4 Essential Takeaways From Portada New York’s Conference

4 Essential Takeaways From Portada New York’s Conference

#PortadaNY was a great opportunity for attendees to discuss passion-point marketing's most imminent issues. Karina Masolova, Contributor at Large for Portada, has put together the following recap of essential takeaways from yesterday's panels.


#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.