Automotive, telecommunications and travel spending grow

With the growth of Hispanic Internet industry, there is a lot of interest in which categories have the most potential. The categories with the highest year on year growth rate in terms of internet marketing (April 2004-March 2005, compared to the same period of the prior year) are automotive, telecommunications and travel, which are also growing in the general Hispanic advertising market. A recently published Jupiter Research forecast of general market online advertising growth predicts that the financial category will grow the most to US $1.69 billion. Online ad-spending in media & entertainment, automotive and travel is also expected to increase significantly. For the Hispanic market, automotive and financial categories look strong going forward. The figure above shows that the Hispanic market as a whole is growing at a very high rate (26%), albeit from a low base (see “Hispanic online advertising, a force to be reckoned with,” page 28, Portada® No. 14, February/March 2005).

Titulo: Huge growth in automotive and telco

Category

Total Brands /Campaigns

% Share of

% change

Brands/Campaigns

(from previous year)

Retailers

176

14.40%

4.10%

Media – Online (Portals & Content Sites)

161

13.10%

30.90%

Financial Services, & Insurance

140

11.40%

34.60%

Automotive

131

10.70%

56.00%

Telecommunications

90

7.30%

55.20%

Travel

75

6.10%

41.50%

Government and Non-profit Organizations

74

6.00%

37.00%

Media: Print, Radio & TV

59

4.80%

28.30%

Consumer Products

51

4.20%

-31.10%

Educational Services

43

3.50%

26.50%

Net Totals: (all results)

1225

100.00%

26.70%

Source: Hispanic WebMonitor, a service of Media Economics Group

Note: Category ranking results for brands/campaigns from Apr-2004 through March-2005


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