Ad-tracking: Newspapers/Top 30 Hispanic newspapers grow at an 8% annual rate

According to figures from TNS/Media Intelligence, advertising revenues for the top 30 Spanish-language newspapers grew by US $44.1 million during the first two months of 2005, an increase of 8% compared to the same period last year. These figures reveal major differences in growth rates among the newspapers tracked by TNS. El Nuevo Herald, the leading Spanish-language newspaper in terms of ad revenues, saw its sales increase by 28%. Hoy newspapers saw substantial decreases in ad revenues in both New York (-52%) and Chicago (-57%). This was probably related to the discovery of circulation irregularities at Hoy last year. El Diario de Ciudad Juarez, published in the Mexican border town of Ciudad Juarez, saw an increase of 47%. Dallas-Ft. Worth dailies Al Día and Diario La Estrella, both launched in the fall of 2003, also saw ad revenues grow substantially. The Mexican newspaper El Norte, published out of Monterrey (Mexico), was also included in the TNS/Media Intelligence ranking. While the papers' combined growth in ad revenues is very good news, overall January and February were weak and volatile months for advertising. The trends reflected in these statistics will have to be confirmed later this year.

Newspaper

City/Publisher

Rev. Jan-Feb 2005 (in US $ million)

Rev. Jan-Feb 2004

Change % y/y

El Nuevo Herald

Miami/Knight Ridder

11.4

8.9

28

La Opinión

Los Angeles/Impre-media

7.1

6.6

7

El Diario Juarez

Editora Paso del Norte/Ciudad Juarez

4,2

2.9

47

El Diario/La Prensa

New York/Impre-media

3.3

3.8

-15

La Raza

Chicago/Impre- media

1.7

1.4

26

Hoy

New York/Tribune

1,6

3.3

-52

El Norte

Monterrey/
Grupo Reforma

1,4

1.2

16

Hoy

Chicago/Tribune

1.3

3.1

-57

Phoenix TV y Más

Phoenix/Gannett

1.2

1.2

0

Hoy

Los Angeles/Tribune

1.2

NA

Diario Las Americas

Miami/

1.0

0.7

39

Al Día

Dallas/Belo

0.9

0.5

86

Diario La Estrella

Dallas/Knight Ridder

0.9

0.6

49

Washington Hispanic

Washington/ Washington Hispanic Inc.

0.9

0.7

27

Nuevo Mundo

San Jose/Knight Ridder

0.8

0.9

-6

Total Top 30

44.1

40.8

8

Source: TNS/Media Intelligence


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