Mexican Publisher Launches Daily in El Paso

Editora El Paso del Norte launched El Diario, a 20,000 circ. Spanish-language daily. The newspaper will be distributed in El Paso and in Southern New Mexico. El Diario, launched on May 16th, costs US $0.25. It is affiliated with the Editora Paso del Norte Mexican newspaper chane. Editora Paso del Norte, which also publishes Diario de Ciudad Juarez (daily, circ. 84,000), has been in the process of expanding into the El Paso market for the last two years. Last year it established an editorial and advertising sales office in El Paso. It recently completed a new production plant.

“We will be targeting a community that until now has been forgotten by print media properties in this border region”, Gerardo Rodriguez, editor and vicepresident of El Diario de El Paso, told Spanish news agency Efe. Rodriguez added that the investment to put out the new publication is between US $8-US$10 million and the total headcount at the new newspaper is 135.

The El Paso Times (Gannett, daily, circ. 75,218) is the leading newspaper in El Paso. In January it introduced a weekly Spanish-language entertainment product TV y Más with a press run of 25,000 copies. Not surprisingly, the majority of the population in this Southwestern border city is Latino. The U.S. Census Bureau estimated that, of the 705,000 residents living in El Paso County in 2003, 78.2% were Latinos.

For more information read: Mexican publishers expand into the Southwestern US


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