People en español Delivers its Largest Issue Ever and Mixes Print and Multimedia Advertising

Maybelline
- Exclusive color cosmetic sponsor of event
- Product integration at event and red carpet (demonstrations, sampling, product display, on-site logos)
- Co-ownership of celebrity styling suite
- Advertising during May 8th Telemundo TV special
- In addition to event sponsorship,Total pages for issue: 2-page spread

 

Biolage
- Exclusive hair sponsor
-Product integration at event and red carpet (demonstrations, sampling, product display, on-site logos)
- Co-ownership of celebrity styling suite
-In addition to event sponsorship,
- Total pages for issue: 4-page butterfly gate

Johnnie Walker
- Johnnie Walker is the official liquor sponsor of the "50 Most Beautiful" event
-Product integration at event and red carpet (demonstrations, sampling, product display, on-site logos)

American Airlines
- Exclusive airline of 50 Most Beautiful, all celebrity travel to and from event
- Product integration at event and red carpet (demonstrations, sampling, product display, on-site logos)
- Integration at event: an on-site raffle for two AA tickets
- In addition to event sponsorship
- Total pages in issue: 4-page French door special insert

Pontiac
- Product integration at event
-In addition to event sponsorship,
-Exclusive advertiser of roll gate cover (4 pages in total)

People en Español's issue, the "50 Most Beautiful," hit the newsstands on Monday, May 2 revealing the hottest Hispanic entertainers of 2005. It is the largest ad issue ever for the eight-year-old, Spanish language monthly.The magazine will produce a total of five covers throughout the US, Mexico and Puerto Rico.

People en Español secured nine of today's hottest Hispanic women to appear on the cover—all adorned in skin-baring white couture and Tiffany diamonds, worth more than 5 million dollars. Gracing the history-making, roll gate cover are Daisy Fuentes, Paulina Rubio, Gloria Estefan, Dayanara Torres, Inés Rivero, María Celeste Arrarás, Karyme Lozano, Sonia Braga and Paola Rey.

The magazine touts up to ten special advertising units including a Pontiac sponsored-roll gate cover, scent strips from Calvin Klein and Giorgio Armani and a Biolage double page, butterfly gate featuring behind-the-scenes editorial from the Miami cover shoot.

Multimedia

Following the on-sale date, People en Español will air its “50 Most Beautiful” Telemundo TV special on Sunday, May 8 from 9:00pm-11pm. Now in its third year, the two-hour program will offer viewers a behind-the-scenes look into the making of the issue as well as intimate celebrity interviews and photo shoots.

Additionally, On Wednesday, May 18, the "50 Most Beautiful" issue will come to life at the 4th annual celebrity gala at Capitale in New York City. Returning sponsors American Airlines, Biolage, Johnnie Walker and Maybelline New York will help celebrate the star-studded, red carpet event. New sponsor, Pontiac, will also help support the evening.

People en español expanded its rate base in February 2005 from 425,000 to 450,000.


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