VIVA New York, a Sunday insert which appears 10 times a year, was relaunched on March 20th. Viva has been published by the Daily News for the past 11 years. It has a circulation of 425,000 (CPM open rate US $33.60) and is distributed in areas with large Latino populations (Manhattan, 85,000, Bronx 105,000, Brooklyn, 110,000, Queens 98,000 and Hudson (NJ) 27,000). The largest part of VIVA´s advertising revenues comes from retail and automotive. Recently the Daily News advertising sales team developed Viva New York Update, a page in Tuesday's Daily News, with a focus on sports, health and entertainment. The page offers advertisers an additional link to the Hispanic community and promotes the next issue of VIVA New York.
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