Televisa expands in the Health category…
Editorial Televisa recently acquired the license to publish Prevention en español (monthly, circ. 60,000 in US Hispanic market, also published in 20 Latin American countries) from Conde Nast Americas (formerly Ideas Publishing Group). Prevention en español advertisers include Pfizer, Astorra, Colgate, Kellogg's, Kimberly Clark, Fruit of the Loom, Merck, ONDCP and Ross Labs. An annual subscription to Prevention en español costs US $12. The English language version of Prevention is published by Rodale.
Televisa also publishes Men's Health en español (paid circ. 35,000 in US Hispanic market -- subscriptions 15,372, single copy sales 19,628, full-page ad US $6,000, CPM US $171.40). With the acquisition of Prevention en español, Televisa is betting on increased ad revenues from the expanding Pharma/Health print advertising sub sector (see “Hispanic print, an underutilized resource by Pharma advertisers,” page 10, Portada® No. 14, February/March 2005).
…and plans two launches
Editorial Televisa has set June 2005 as the target date for the launch of financial magazine Tu Dinero, which will be co-published by Julie Stav and Editorial Televisa, the Mexican multimedia group with a publishing arm based in Miami. Stav, a financial analyst, hosts the Univisión radio program Tu Dinero con Julie Stav, which airs Monday through Friday. Stav also plans to do a TV show (Univisión). The monthly Tu Dinero will cost between US $2.25 and $2.75 at the newsstand or $15-$18 a year by subscription. The magazine will also be distributed to Hispanic customers through selected financial institutions.
Sources at Editorial Televisa would not give details regarding the anticipated launch of Pantalla de Entretenimiento. Pantalla de Entretenimiento was intended to be a 100,000 circulation Spanish-language monthly magazine distributed to Dish-Latino cable subscribers (Echostar). The magazine was supposed to cover family oriented entertainment content related to Dish-Latino programming.
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