Multichannel marketing effort

Mi Vida Rica (My Rich Life) is developing a multi-channel direct marketing platform to target Hispanic Americans. Mi Vida Rica (www.MiVidaRica.com) has compiled a database containing the names of 3 million Hispanic consumers, including email addresses (permission-based), postal addresses and some demographic information. The platform will include email marketing, direct mail, website offers and client exposure at Hispanic-directed events. Mi Vida Rica's database represents about 20% of the approximately 14 million Hispanics currently online, making it an important source of Hispanic online data in the U.S. The website already includes offers from three advertisers: LowerMyBills (a mortgage/loan company), American Immigration Network, and Folica.com, an online beauty supply store.


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