Hispanic direct mail campaigns compared to general market campaigns

Response Rate

Higher

Pay-up Rates

Lower

ROI

Higher

Development costs

Much lower (avg. 25% of general market)

Names (regeneration)

Much lower

Mailing quantity

Lower (40%-50% less than general market)

Availability of package insert opportunities

Much lower, very finite universe

DRTV

Less effective


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

Leave a comment

MORE FROM PORTADA



Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.