Hispanic direct mail campaigns compared to general market campaigns

Response Rate

Higher

Pay-up Rates

Lower

ROI

Higher

Development costs

Much lower (avg. 25% of general market)

Names (regeneration)

Much lower

Mailing quantity

Lower (40%-50% less than general market)

Availability of package insert opportunities

Much lower, very finite universe

DRTV

Less effective


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Editorial Staff @portada_online

Portada Staff

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