Ethnic press attracts more Hispanics
According to a study by the Circulation Verification Council, which polled 15,000 readers of 110 Black newspapers and 77 Hispanic newspapers nationwide, only 14% of Hispanics polled say that they subscribe to a daily newspaper. Sixty-six percent said they used Hispanic newspapers as their primary news source.
…and they are younger
The study also found that Hispanic weekly newspaper readers tend to be younger than “community newspaper” readers in the general market, who are 35 years and older in the general market, and in their mid-to-upper 20s in the Hispanic market.
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