New launches in Mexico

Title

Publisher

Freq.

Circ.

Content

Target

CPM/Advertisers

Comment

El Solecito

Organización Editorial Mexicana

Weekly insert

600,000

Children's entertainment

Children

US $53

Papers in 9 Mexican cities

Nueva (relaunch of Mujer Nueva)

Notmusa

Every two weeks

65,000

Celebrity, Beauty, Fashion, Lifestyle 
(160 pages)

Women

25-40

US $98

Competitors: Vanidades, Glamour and Marie Claire

In Touch

Editorial Bauer

Weekly

300,000

Entertainment

25-35 year olds

US $36, Grisi, Fare Follie, K Swiss and Adidas

Retail stores (18 Mex. pesos,

US $1.60)

Mía

Editorial Televisa

(has franchise for Spanish magazine)

Monthly

100,000

House & Home

Housewives 25-40 years old

Andrea (shoes)
Citré Shine (shampoo) and Chikabum (cell-phone service provider)

Distributed in France, UK, Spain, Poland and Portugal. Price: 15 Mex. pesos (US $1.40)

GQ

Condé Nast Internacional

Bimonthly

40,000

Lifestyle, Health, Fitness, Fashion

Men 25-40

N/A

Mexican version of GQ España

Pink

Editorial Televisa

Monthly

65,000

Science, Politics, Economics, Environment, Relationships

Women

25-35

US $91

HP, Panasonic, Telcel, Sears, Sony, and Chevrolet

N/A

Estilo Gourmet

Grupo Mundo Ejecutivo

Insert in monthly Mujer Ejecutiva

26,000

Culture, Dining

Women

25-34

US $174.80

N/A

Inversionista

Editorial Premiere

Monthly

40,000

Business and Finance

25-35 year olds

US $69.60 Banorte, HSBC, Telmex, Seguros Monterrey

Price: 50 Mex. pesos (US $4.50)

Golf & Spa

Orange Grupo Editorial

Bimonthly

20,000

(8,000 controlled distribution to CC holders and VIP flyers)

Golf, Sports and Travel

Executives

US $204.50

Distributed in stores and gyms. price: 45 Mex. pesos (US $4.10)


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA



#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.