New launches in Mexico

Title

Publisher

Freq.

Circ.

Content

Target

CPM/Advertisers

Comment

El Solecito

Organización Editorial Mexicana

Weekly insert

600,000

Children's entertainment

Children

US $53

Papers in 9 Mexican cities

Nueva (relaunch of Mujer Nueva)

Notmusa

Every two weeks

65,000

Celebrity, Beauty, Fashion, Lifestyle 
(160 pages)

Women

25-40

US $98

Competitors: Vanidades, Glamour and Marie Claire

In Touch

Editorial Bauer

Weekly

300,000

Entertainment

25-35 year olds

US $36, Grisi, Fare Follie, K Swiss and Adidas

Retail stores (18 Mex. pesos,

US $1.60)

Mía

Editorial Televisa

(has franchise for Spanish magazine)

Monthly

100,000

House & Home

Housewives 25-40 years old

Andrea (shoes)
Citré Shine (shampoo) and Chikabum (cell-phone service provider)

Distributed in France, UK, Spain, Poland and Portugal. Price: 15 Mex. pesos (US $1.40)

GQ

Condé Nast Internacional

Bimonthly

40,000

Lifestyle, Health, Fitness, Fashion

Men 25-40

N/A

Mexican version of GQ España

Pink

Editorial Televisa

Monthly

65,000

Science, Politics, Economics, Environment, Relationships

Women

25-35

US $91

HP, Panasonic, Telcel, Sears, Sony, and Chevrolet

N/A

Estilo Gourmet

Grupo Mundo Ejecutivo

Insert in monthly Mujer Ejecutiva

26,000

Culture, Dining

Women

25-34

US $174.80

N/A

Inversionista

Editorial Premiere

Monthly

40,000

Business and Finance

25-35 year olds

US $69.60 Banorte, HSBC, Telmex, Seguros Monterrey

Price: 50 Mex. pesos (US $4.50)

Golf & Spa

Orange Grupo Editorial

Bimonthly

20,000

(8,000 controlled distribution to CC holders and VIP flyers)

Golf, Sports and Travel

Executives

US $204.50

Distributed in stores and gyms. price: 45 Mex. pesos (US $4.10)


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