Criticas launches direct mail product for book publishers
Críticas, an English-language magazine highlighting the latest Spanish-language titles published by Reed Business Media, will also promote Spanish book titles through direct mail. Críticas offers publishers the chance to mail brochures and promotional catalogues to 3,000 of the top-Spanish language buyers at libraries, bookstores, wholesalers and distributors. The list contains paid subscribers, as well as the influential buyers attending Guadalajara and Liber Book Fairs. Críticas will partner with domestic and international publishers to ensure their catalogues get into the hands of key buyers. Críticas will mail out publisher catalogues and brochures four times a year. The brochures will be mailed in a Críticas envelope, with a letter from the Críticas marketing team.
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