Televisa enters English-language Hispanic magazine market

Editorial Televisa bought a majority stake in Hispanic Publishing Corporation of Coral Gables for an estimated $4 million, according to The Miami Herald. The purchase reflects Televisa's interest in expanding its portfolio to include English-language magazines targeting Hispanics.

Televisa is the largest publisher of Spanish-language magazines in the U.S. Its portfolio of 18 Spanish-language titles includes Vanidades (paid circ. 110,000), Maxim en español (paid circ. 50,000) and TV y Novelas (paid circ. 120,000).

With a 51% majority stake in Hispanic Publishing Corporation, Editorial Televisa gains two English-language titles: Hispanic Magazine (lifestyle, circ. 280,000, 10x/year) and Hispanic Trends (circ. 75,000, distributed by the Hispanic Chamber of Commerce; targets Hispanic small business owners, 10x/year).

The new company will be called Hispanic Publishing Associates. Hispanic Publishing Group, led by Hispanic Magazine publisher Sam Verdeja, will retain a 49 percent stake. Portada® estimates that, after the acquisition, Televisa's 2004 annual revenues will be close to US $28 million. Hispanic Publishing Corporation will make up approximately one quarter of those revenues. Guillermo Plehn, director of advertising sales at Editorial Televisa tells Portada® that the acquisition gives advertisers the opportunity to reach both bilingual and English-dominant Hispanics. One factor explaining Televisa's incursion into English-language publishing is the tendency for Hispanics to become bilingual or English-dominant -after the first generation. The loss of Spanish-dominant readers is not entirely replenished by new immigrants.

Trackback from your site.

Editorial Staff @portada_online

Portada Staff


4 Essential Takeaways From Portada New York’s Conference

4 Essential Takeaways From Portada New York’s Conference

#PortadaNY was a great opportunity for attendees to discuss passion-point marketing's most imminent issues. Karina Masolova, Contributor at Large for Portada, has put together the following recap of essential takeaways from yesterday's panels.

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.