Print Advertising Campaigns targeting Hispanics

Brand

Company

Agency

Period

Vehicle

Comment

American Family Insurance

American Family Insurance

In-house

2005

Latina and People en español (Midwest), La Raza (Chicago) and other Midwestern Spanish-language pubs

Footprint in 17 Midwest states

BMW

BMW North America

Bromley planning,

Optimedia is buyer

2005

Magazines, possibly direct mail promotions

BMW to launch three new series in 2005

Coldwell Banker

Coldwell Banker

Xpectrum Marketing Group

2005

People en español

---

DirecTV

Echostar (News Corp.)

The Vidal Partner-ship

2005

Magazines read by bilingual and English-dominant Hispanics,

direct mail

Goal to increase subscriber base among bilingual and English-dominant Hispanics

Disney

Disney

Lapiz-Tapestry

2005

Spanish-language publications (mostly newspapers), direct mail

Puerto Rico

Miami, Houston, NY,

Dallas

Evans Food

Evans Food

Rabino-vici Associates

2005

Spanish-language newspapers and magazines

Private label pork rind manufacturer

Fisher-Price

Mattel

Market Vision

Fall 2004

Jugando a Crecer (Meredith-ABG custom publishing)

Custom pub. (960,000 circ.) distributed in Espera magazine, hospitals and conferences

Mattress Giant

Mattress Giant

News-paper Services of America

2005

---

Evaluating whether to use print to target Hispanics

McDonald's

McDonald's

OMD Latino

2005

People en español,

Latina

Local franchises may buy newspapers

Merrill Lynch

Merrill Lynch

Boat-house (Hill &

Holiday-NYC)

2005

Hispanic Business

Targeting Hispanic business owners, ads in English


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