New Hispanic Lists

Compramos - Latin Consumers Who Buy

Description: Compramos is comprised of active buyers from Spanish-language television, catalog and direct response offers. The file is enhanced with Experian demographic data.
Of Interest to: Catalog mailers, publishers, credit card issuers, insurance companies and fundraisers Quantity: 355,995 Quarterly Hotline

5,695,929 Buyers

Price (base): US $80
Contact: MKTG Services
Tel: 215-968-5020 x157/

Grupo Nuevo - Cable TV subscribers

Description: Spanish-speaking cable TV viewers (62% male)
Of interest to: Fundraisers, apparel companies, telecommunications companies, and general merchandisers
Quantity: More than 1.8 million cable TV subscribers
Price: US $85
Contact: 21st Century Marketing

Tel: 631 293-8550 /

Gold Coast - Direct Mail Response Hispanics

Description: Consumers that recently opened new accounts via direct mail and in-store applications.
Of interest to: Apparel companies, book and magazine publishers, house wares and home décor companies, children's toys/games companies, fundraisers, sweepstakes/contest marketers, travel/vacation promoters and financial services
Quantity: 252,417
Contact: MKTG Services

Tel: 215-968-5020/

Second City Direct Hispanic Merchandise - Mail Order Buyers

Description: Hispanics who are family oriented. These shoppers respond to promotions by calling an 800 number to buy consumer goods and other household products.
Of Interest to: General merchandisers, particularly computer and music companies
Quantity: 24,341 Hispanic MOBs (Mail Order Buyers) - June Hotline
Price (base): US $90
Contact: 21st Century Marketing

Tel: 631-293-8550 /

Hispanic Broadband Subscribers

Description: Hispanic Broadband subscribers (Cable and DSL) who spent an average of $30/month for Internet service. The list identifies selectable subs from companies including America Online, Comcast and Cox. Forty-nine percent have children at home. Enhanced with demographic, lifestyle and purchase information.
Of Interest to: IT and telecommunications merchandise providers, publishers, and general merchandisers Quantity: 491,300
Price: $85/M
Contact: ABC Direct Marketing Inc.

Tel: 212-327-3315

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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.