Funds for research
Impremedia, publisher of La Raza, La Opinión and El Diario/La Prensa, is interested in undertaking a comprehensive study of the Hispanic reader. Impremedia executives believe solid research is needed in order to better sell Spanish-language print media to advertisers. Impremedia is talking to major newspaper publishers (e.g. Knight Ridder) who might be interested in jointly funding the project.
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