Televisa research shows Televisa’s wide reach…

Editorial Televisa recently released the results of a study conducted by IPSOS-BIMSA. According to the study, 40.16 million Mexicans come into contact with a magazine each month. Of those, 49% come into contact with magazines published by Editorial Televisa. According to another study conducted by Estudio General de Medios (EGM) in 2003, 15 of the 25 most read titles in Mexico were published by Editorial Televisa. These magazines include TV y Novelas, Muy Interesante, Tú, Vanidades, Tele Guía, Eres, Cosmopolitan, Contacto Digital, Soccermanía, Conozca más, Men's Health en español, National Geographic Español, Padres e hijos, Furia Musical and Automóvil Panamericano.

...and another study looks at advertisers

According to a study released by Cámara Nacional de la Industria Editorial Mexicana (Caniem), McCann Erickson/Universal, Leo Burnett/Starcom and Media Planning were the main media buyers in the Mexican media market in 2001. Magazine publishers included in the study said their strongest ad categories were tourism, media & entertainment, beauty, government and transport services. The study also found that the average price of a Mexican retail magazine is between 21 and 40 Mexican pesos. Fifty-seven percent of magazine publishers' revenues came from ad sales, and 31% from newsstand and subscription sales. The average ad page count per issue in 2001 was 17 pages.


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