Meredith’s new Hispanic title to emphasize practical issues
According to inside sources, Meredith's new Hispanic women's magazine, scheduled to appear on newsstands in Spring 2005, will focus on practical issues and “how to” content. Recent research, conducted by Cheskin Research for Meredith, shows that Hispanic women tend to prefer service and “how-to” content (e.g. how to cook the perfect meal for under $40), as opposed to the aspirational content (e.g. the dream house) preferred by their general market counterparts. Meredith is one of the main publishers of women's magazines in the US-English speaking market.
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