Kerry/Edwards first to run Hispanic print ad

As part of its pre-Democratic National Convention, $1 million Hispanic ad blitz, Kerry-Edwards ran its first print ad targeting Hispanic voters. The half-page ad, entitled “Unidos con Kerry, Nuestra esperanza para un futuro major” (United with Kerry, Our hope for a better future), included text about Kerry's commitment to Hispanics and pictures of Kerry and his wife. Ads were placed through the National Association of Hispanic Publications (NAHP) in member newspapers in Pennsylvania, North Carolina, Florida, Arizona, New Mexico, Nevada and Colorado. According to Fabiola Rodriguez-Campoli, spokeswoman for the Kerry-Edwards campaign, Lorena Chambers at Airlington, VA, based ZGS Communications is running the Hispanic ad campaign. Rodriguez-Campoli said that more print ads targeting Hispanics were a possibility. Bush-Cheney, who according to spokeswoman Sharon Castillo has spent over 3.5 million on TV and Radio targeting Hispanics, declined to answer questions regarding their plans for Hispanic print.

Lyla Caballero, key account sales manager at El Nuevo Herald (Knight-Ridder, daily, circ. 88,329; Sunday 95,941, 2001 ABC audit, Spanish), said that the paper had run ads for local mayoral candidates and spoken with local chapters of the Democratic and Republican committees, but no ads for the presidential election had been placed. According to Caballero, it is still early. “Typically, newspapers don't see a lot of activity until 2 weeks before the election,” she explained.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.