Consolidators take over Hispanic yellow pages industry

Hispanic Yellow Pages Network LLC (HYPN) recently completed acquisitions for a yellow pages directory that serves the Washington, D.C., Maryland and Northern Virginia markets. HYPN, which also has directories in the Dallas, Houston, Orlando, Tampa and Chicago markets, plans to build a national platform of yellow pages directories targeting Hispanic communities throughout the United States. HYPN is backed by a joint investment venture between ABRY Partners (Boston, MA) and yellow pages industry veterans Patrice Listfield and Luis Bermudez. Private equity investors, such as ABRY Partners, require an annual equity return of 30% per year for their investments.

Yellow pages networks enable consolidators to save on technology expenditures and paper purchases. Additionally, consolidators like HYPN, hope that wide geographic reach will attract national advertisers. Currently, national advertising accounts for 10% of HYPN's ad revenues. Peggy Koenig, partner at ABRY Partners, notes that the Hispanic yellow pages market is a very underserved vertical market. HYPN is not looking to expand into the Hispanic newspaper market, said Koenig.

Other players in the increasingly consolidated Hispanic yellow pages market, all of them backed by private equity houses, include Hispanic Yellow Pages of America (HYPA), backed by Hispania Capital Partners, which operates yellow pages directories in Colorado and Denver, and Cobalt Publishing backed by Cobalt Ventures. HYPA plans to acquire other Spanish-language yellow pages properties nationwide. It was recently looking at properties in Texas. Cobalt Publishing operates a number of Spanish-language yellow pages in Tennessee and other states in the South Eastern U.S. West Coast-based Rustic Canyon also has interests in Hispanic yellow pages.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.