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November 1, 2004

Megazines Publications to Launch new women’s magazine insert…

Megazines Publications, Inc., publisher of the automotive magazine Sobre Ruedas, is preparing for the February 2005 launch of its new women's magazine, Acuarelas. Acuarelas (circ. 640,000 audited, 10x/year, Spanish, CPMs $51.56) has not yet chosen an editor, but marketing director Emil Stefanutti says that Jaime Flores, vice president of publishing, is currently coordinating the effort. Read more.

Two Dallas-Ft.Worth dailies celebrate their first year…

On September 29th, Al Día (Belo Corp, daily, circ. 45,000, Spanish) celebrated its one year anniversary with a special event at the Latino Cultural Center in Dallas. On October 4, Al Día's website (, received the 2004 Radio-Television News Directors Association and Foundation (RTNDA) Edward R. Murrow award for best non-broadcast website. Read more.

Los Angeles: US $280 million advertising dollars up for grabs

National advertising is an important revenue source for Hispanic print media in Los Angeles. “In our display advertising, national advertisers account for about 40% and local for 60%,” Enrique Kaufer, VP of advertising at La Opinión tells Portadatm.