List Market. Mag subscriber lists, efficient tools for marketers
11/01/2004
Lists of large Spanish-language consumer magazines are one of the most efficient ways for marketers to directly reach Hispanics. Read More.
November 1, 2004
Content Analysis. Hispanic readers come in all shapes and sizes
11/01/2004
Many journalists writing for Hispanic papers are keenly aware of the differences between publishing for New York Hispanics and publishing for… Read more.
Tampa Tribune to carry Hispanic newspaper 7 Dias
11/01/2004
7 Dias (TV Net Productions, weekly, circ. 25,000, C.A.C. audited), a two year old Spanish language newspaper catering to… Read more.
More content to target Hispanics, Turn key solutions…
11/01/2004
Content providers (news agencies, publishing houses) are creating new solutions for newspaper and magazine publishers looking for ways to better reach and connect with the Hispanic population. Read more.
Reflejos re-launches in the competitive Chicago newspaper market…
11/01/2004
Reflejos Publications LLC, a wholly owned subsidiary of Paddock Publications, unveiled a new look for its free weekly Reflejos… Read more.
Megazines Publications to Launch new women’s magazine insert…
11/01/2004
Megazines Publications, Inc., publisher of the automotive magazine Sobre Ruedas, is preparing for the February 2005 launch of its new women's magazine, Acuarelas. Acuarelas
(circ. 640,000 audited, 10x/year, Spanish, CPMs $51.56) has not yet chosen an editor, but marketing director Emil Stefanutti says that Jaime Flores, vice president of publishing, is currently coordinating the effort. Read more.
Two Dallas-Ft.Worth dailies celebrate their first year…
11/01/2004
On September 29th, Al Día (Belo Corp, daily, circ. 45,000, Spanish) celebrated its one year anniversary with a special event at the Latino Cultural Center in Dallas. On October 4, Al Día's website (AlDiaTx.com), received the 2004 Radio-Television News Directors Association and Foundation (RTNDA) Edward R. Murrow award for best non-broadcast website. Read more.
Ad categories-Telecommunications: Telcos have barely scratched the surface of print advertising
11/01/2004
Hispanics are big spenders when it comes to telecommunication services, but so far telecommunications companies haven't spent much on them. This is particularly true when it comes to print advertising. Read More.
Los Angeles: US $280 million advertising dollars up for grabs
11/01/2004
National advertising is an important revenue source for Hispanic print media in Los Angeles. “In our display advertising, national advertisers account for about 40% and local for 60%,” Enrique Kaufer, VP of advertising at La Opinión tells Portadatm.