Bush-Cheney Launches its First Print Ad Targeting Latinos
Today, Bush-Cheney announced an $110,000 print ad buy in 45 Hispanic newspapers in 12 states – California, Florida, New Mexico, Colorado, Pennsylvania, New Jersey, Nevada, Oregon, Wisconsin, Minnesota, Missouri and Ohio. The full page ad, which encourages Latinos to vote for Bush on Nov. 2nd and focuses on the economy, values, national security, and education, will run in both daily and weekly papers, including La Opinion (Los Angeles), El Nuevo Herald (Miami) and El Nuevo Dia (Orlando). The Bush-Cheney campaign is also launching its 14th TV ad targeting Hispanics which begins airing today, Thursday, in select markets in Colorado, Florida, New Mexico and Nevada. “We've spent an unprecedented $5 million on ads targeting Hispanic voters,” said Sharon Castillo, spokeswoman for the Bush-Cheney campaign. So far, the campaign has run a total of 14 TV ads and 14 radio spots.
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