Bush-Cheney Launches its First Print Ad Targeting Latinos

Today, Bush-Cheney announced an $110,000 print ad buy in 45 Hispanic newspapers in 12 states – California, Florida, New Mexico, Colorado, Pennsylvania, New Jersey, Nevada, Oregon, Wisconsin, Minnesota, Missouri and Ohio. The full page ad, which encourages Latinos to vote for Bush on Nov. 2nd and focuses on the economy, values, national security, and education, will run in both daily and weekly papers, including La Opinion (Los Angeles), El Nuevo Herald (Miami) and El Nuevo Dia (Orlando). The Bush-Cheney campaign is also launching its 14th TV ad targeting Hispanics which begins airing today, Thursday, in select markets in Colorado, Florida, New Mexico and Nevada. “We've spent an unprecedented $5 million on ads targeting Hispanic voters,” said Sharon Castillo, spokeswoman for the Bush-Cheney campaign. So far, the campaign has run a total of 14 TV ads and 14 radio spots.

Carrie Barnes


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

Only one in five advertisers said they’re able to systematically combat fraud with the right tools and expertise. Why aren’t marketers taking this growing risk head-on?


BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?