Declines in newsstand sales affect Spanish-language mags

Due to declines in newsstand sales, magazine publishers are increasingly relying on bulk subscription to guarantee circulation rate bases. While newsstand sales and individual subscriptions show a clear commitment from readers, bulk subscription circulation is bought, generally at a lower price, by institutions (e.g. airlines, Chambers of Commerce, etc.) for their consumers or constituents. In the third quarter of 2004, 136 ABC members released their annual audit report. According to Capell's Circulation Report “20% of titles releasing audits showed bulk subscription circulation in excess of 10% of their total circulation.” Two Spanish-language titles – Mira! and People en español – were among the leaders (77% of Mira!'s and 47% of People en español's circulation is bulk/public place).


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.