Ethnic Print Media Announces Nationwide Audit of Newspapers

Ethnic Print Media Group, a division of Gemstone Communications Inc., announced a comprehensive national audit of over 70 Hispanic community newspapers, including Impacto USA (Media News Group, weekly, circ. 00,000). Ethnic Print Media Group is a national media representation firm which manages a network of 250 Hispanic community newspapers nationwide. The audit is being conducted by Circulation Verification Council (CVC), an independent auditing firm specializing in niche publications Trevor Hansen, Ethnic print media vicepresident tells Portada ® that the publications currently being audited include 25 newspapers across the country, from large metros to fastHispanicgrowth markets. Publications include: El Heraldo News (Texas), Rumbo (Texas), Dos Mundos (Missouri), La Conexión (North Carolina), El Bohemio (California) and Atlanta Latino (Georgia).
An audited circulation is one of the most important factors affecting an advertiser's decision to purchase ad space. Latino Newspaper Network, an ambitious advertising sales network formed a year ago by Spanish-language weeklies El Mensajero (San Francisco), Impacto USA (Los Angeles) and Enlace (San Diego), folded last summer due to advertisers' reluctance to buy print ads in non-audited publications. This is not uncommon. Of the 207 Hispanic publications who are members of the National Association of Hispanic Publications, 123 are not audited.

National advertising
Ethnic Print Media's Hansen notes that “our aim is to deliver more national and regional advertising dollarsto our publishers.Ad Age, in their 2004 Hispanic FactPack reported that Hispanic Ad Agencies experienced a 16.6% growth rate in revenue in 2003, I believe with our new audits in place, readership and demographic data to support business case presentation for targeted newspaper media spend, our newspapers should experience the same growth model”,. He sees most growth potential in the following ad-categories: Automotive, Retail,Telecommunications, Insurance and Banking, Packaged Goods.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

Only one in five advertisers said they’re able to systematically combat fraud with the right tools and expertise. Why aren’t marketers taking this growing risk head-on?


BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?