Publicitas Creates Hispanic Print Ad-sales Firm

LHM will have a niche focus to ad-sales representation. The Miami based firm will establish long-term strategic alliances with a selective group of media companies.Unlike other Hispanic print media ad-sales networks like Latino Print Network, Ethnic Print Media or Papel Media, LHM's approach to print ad sales will be more niche oriented. “The publications we represent will have either a territorial exclusivity or the exclusivity in a certain ad-category”, Grace Palacios, CEO of Publicitas-LHM, tells Portada®. The new network's main sales focus will be print, however Palacios sees opportunities to also sell outdoor, direct mail, cable and Internet properties.

Amelie Ferro has joined LHM as the newly appointed Vice President Business Development. Ms. Ferro, who will work alongside Ms. Palacios, was most recently General Manager of United Advertising Media responsible for three titles including Auto Mercado, catering to US Hispanic consumers.Before than, Ms. Ferro was National Sales Manager with Ask Jeeves en Español and Sales Promotions Manager with Yahoo! en Español.

Publicitas Promotions Network (PPN), the parent company of LHM, is one of the global leaders in the print media representation industry.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.