More news, more often for Southern California Hispanics
Chula Vista (California) based Diario Latino (Healy Media Inc., circ. 20,000, daily, Spanish) expanded its circulation to Vista, Oceanside, Escondido and San Marcos, completing the newspaper's circulation throughout
San Diego County. The newspaper, launched in October 2003, also expanded its editorial content to better accommodate the needs of its readers and advertisers. New content will include the weekly Al Volante section, dedicated to the automobile industry, the monthly Nuestra Casa section, focusing on the real estate market, as well as the San Diego Padres Petco Park Supplement. News sections on Immigration, Technology, Health and Education have also been added. In the next few months two more special sections called Destino 2004 and Tu Voto Cuenta, focusing on the upcoming elections, will be added. Diario Latino recently earned its first national advertising account: Wells Fargo.
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