Harley Davidson sticks to Anglosaxon media [2-A]

Harley Davidson, a big advertiser in lifestyle and car publications, does not advertise specifically to Hispanics. Joanne Bischmann, vice president of marketing at Harley Davidson Motor Company, tells Portada® that it would not make a lot of sense to run Spanish advertisements for a product that is so tied to the “American” way of life. However, she adds, that her company is always looking for ways to attract Latinos.


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Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

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