Harley Davidson sticks to Anglosaxon media [2-A]

Harley Davidson, a big advertiser in lifestyle and car publications, does not advertise specifically to Hispanics. Joanne Bischmann, vice president of marketing at Harley Davidson Motor Company, tells Portada® that it would not make a lot of sense to run Spanish advertisements for a product that is so tied to the “American” way of life. However, she adds, that her company is always looking for ways to attract Latinos.


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