Nueva Salud Postpones Launch
Nueva Salud (circ. 1.5 million), a quarterly publication scheduled to be launched in September 2004, has postponed its launch until the first quarter of 2005. Sources at Nueva Salud told Portada® that advertisers' media budgets for 2004 are already set, so it makes more sense to include the publication in advertisers' 2005 media mix. Nueva Salud, which targets health-conscious Hispanics, is part of a growing number of print media platforms available to health and pharma advertisers. The publication will be published as a joint venture between Laureti Media Group and Papel Media Network. It is intended to be published as an insert in Spanish language newspapers belonging to Papel Media's newspaper network.
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