Fedex Buys Latin Print
Federal Express, the U.S. transport and logistics company, started a Latin American print media campaign last spring. The catch phrase for the campaign is “Para Exportar al mundo siga la Flecha,” emphasizing the service FedEx provides to Latin American companies exporting to global markets. Another message in print and TV ads is “FedEx deje que su negocio llegue lejos.” FedEx print ads have been published in print media outlets from Argentina, Bahamas, Brazil, Chile, Costa Rica, the Dominican Republic, Jamaica, México, Puerto Rico and Venezuela.
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