New Parent jumps into Latino market
New Parent en español, a new parenting magazine targeting Latinos, will launch in spring next year. Published by New York based Impact Media Communications Group, the magazine will leverage off the success of New Parent Magazine (annual publication with two printings 2,350,000 circ.), a publication in the English expectant parent magazine marketspace, sources at Impact Media Communications tell Portada®. New Parent en español will be an annual publication and have two printings with a combined circulation of 500,000 copies. Publishing houses are increasing the amount of editorial products targeting Hispanics to try to provide new vehicles for advertisers. Time Inc. is currently evaluating whether to launch a parenting magazine for Spanish-speaking audiences (see “Parenting magazines, Latina mom market grows fast, marketers lag behind”, page 12 Portada® No. 11, September-October 2004).
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