New Sports Weekly in Mexico

The sports weekly Equipo was launched in May. The new pub, backed by El Universal newspaper, is divided into three sections: soccer, general-sports (Major League Baseball, Mexican Baseball League, NBA, NFL, car racing, golf, tennis, etc.) and a services section which includes information on physical training, sports fields and arenas, and a guide to sports events (live and TV). The 32-page, full-color pub has a circulation of 50,000 and comes out every Monday. It is distributed through its own sales network – third party paperboys – and at public transportation sites. Retail price is 3 Mexican pesos and a full-page ad costs 18,150 mexican pesos (US $1,650, CPM US $33). Advertisers include Chrysler and mobile phone company Telcel.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.