According to Grace Palacios, president and CEO of Charney/Palacios & Co., Leading Hispanic Media (LHM), Publicitas North Americas' effort to provide ad sales representation to U.S. Hispanic print media, is actively pursuing partnerships with newspaper and magazines strategically located throughout the U.S. Through these partnerships, publications will outsource a portion of their advertising sales to LHM. Palacios says that negotiations are currently underway with potential partners, both newspapers and magazines, and plans to have deals nailed down in “one or two months.” In preparation for this, LHM is currently in the process
of hiring and staffing offices in Miami, Texas, California and New York, so that sales teams will be in place when the deals come through.
