NYT expands in Spain

On May 6th, The New York Times introduced The New York Times International Weekly, a Spanish-language supplement that will appear every Thursday in Spain's daily El País (circ. 440,000). Through similar agreements The New York Times International Weekly was also published in Germany's Sueddeutsche Zeitung (circ. 440,000) and Italy's La Repubblica (daily, circ. 2.6 million). By partnering with The Times, these newspapers will be able to provide their advertisers with access to EuroReach, a pan-European advertising platform which includes other print vehicles such as The International Herald Tribune (daily, circ. 269,000,100% owned by The New York Times Co.), France's Le Monde (Saturday insert, circ. 407,000) and the UK's Daily Telegraph (Thursday insert, circ. 920,000).

The New York Times recently announced its intention to launch similar branded pages in the US Hispanic market (see “The New York Times launches new product, targets US Hispanic newspapers,” page 17, Portada® No. 9 May/June 2004). The Times already has a significant presence in Latin America. In January of this year, a Spanish-language Times supplement was launched in Panamá's La Prensa (daily, circ. 35,000, Sunday insert), and in February supplements were launched in Costa Rica's La Nación (circ.:daily 120,000, Sundays 150,000) and Paraguay's Noticias (circ. 30,000). It will be interesting to see whether or not the NYT creates a Latin American ad-sales network similar to the one it is creating in Europe (EuroReach).


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.