“Hospitals, clinics and other medical centers” was the largest ad-category in the January-February 2004 period, according to data of more than 30 Spanish-language newspapers collected by CMR.
Traditionally, the first months of the year are very weak for newspaper advertising. The low volume partly explains the high volatility of the figures when they are compared to the same period last year (year on year % change).
McDonald’s french fries-scented billboards also coming to the U.S? BACARDÍ® Rum, Pepsi, Dove, 99 Cents Only Stores, and other brands targeting the U.S. consumer right now.
Latinos in Sports, a new initiative led by seasoned executives, focuses on Latinos’ impact in global sports. The platform will launch during Miami’s Formula 1 weekend, highlighting content, careers, and events.
Overall growth of U.S. marketing investment is going to be driven by video advertising, MarTech investment growth and multicultural marketing over the next twelve months, according to a Portada survey of brand and media agency decision makers.
Technology and Media Industry Veterans Create Platform of Hyper-Engaged Consumers from America’s Fastest-Growing Demographic
