Hispanic Trends goes monthly

 

Beginning this August, Hispanic Trends, published by Hispanic Publishing Corporation of Coral Gables, Fla., will become a monthly, rather than quarterly publication (Hispanic Trends will be published 10 times next year). Thanks to the increased interest of advertisers (mostly financial, but also retail and auto), the magazine has not only increased frequency, but also circulation, which recently went from 50,000 to 75,000. Hispanic Trends continues to be distributed primarily through the Hispanic Chamber of Commerce. “There are many Chamber members who do not get our publication yet,” Sam Verdeja, CEO of Hispanic Publishing Corporation, tells Portadatm. Hispanic Trends provides “how-to” content for start up entrepreneurs and small to medium sized Hispanic owned companies. Hispanic magazine, Hispanic Publishing Corporation's other title, was recently redesigned to make the pub more modern and reader-friendly. According to Verdeja, Hispanic Publishing Corporation is looking for ways to expand in the women's magazine sector. “We can either start a new magazine or acquire an existing one,” says Verdeja. “The new title will have to be a good fit with our target audience, which is mostly professional and English-dominant.”


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.