NEWS AND TRENDS
• Hearst puts a halt to Diversión
• New print vehicles for pharma advertisers
• Hot print media advertising campaigns
• Panregional: A strong start in 2004
AD-TRACKING
• El Nuevo Herald leads the pack... and a look at pharma advertising in magazines
EDUCATION
• New journalism programs try to meet the demand for skilled Spanish-language reporters
MAGAZINE CATEGORIES
• Emerging Hispanic women's mags reveal a diverse market: Will advertisers sit up and take notice?
NEW INITIATIVES
• TWSJ Spanish insert aims high - half a million circulation
• Hoy breaks into the LA market, are they up to the challenge?
• Hearst puts a halt to Diversión
• New print vehicles for pharma advertisers
• Hot print media advertising campaigns
• Panregional: A strong start in 2004
AD-TRACKING
• El Nuevo Herald leads the pack... and a look at pharma advertising in magazines
EDUCATION
• New journalism programs try to meet the demand for skilled Spanish-language reporters
MAGAZINE CATEGORIES
• Emerging Hispanic women's mags reveal a diverse market: Will advertisers sit up and take notice?
NEW INITIATIVES
• TWSJ Spanish insert aims high - half a million circulation
• Hoy breaks into the LA market, are they up to the challenge?
Content
Editorial Staff @portada_online
Portada’s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.