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NEWS AND TRENDS
• Hearst puts a halt to Diversión
• New print vehicles for pharma advertisers
• Hot print media advertising campaigns
• Panregional: A strong start in 2004

AD-TRACKING
• El Nuevo Herald leads the pack... and a look at pharma advertising in magazines

EDUCATION
• New journalism programs try to meet the demand for skilled Spanish-language reporters

MAGAZINE CATEGORIES
• Emerging Hispanic women's mags reveal a diverse market: Will advertisers sit up and take notice?

NEW INITIATIVES
• TWSJ Spanish insert aims high - half a million circulation
• Hoy breaks into the LA market, are they up to the challenge?

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