To publish or not to publish

Due to its success in Mexico, People en Español is considering a stand-alone edition for the Mexican market. Currently, the Mexican edition of People en Español, with a circulation of 20,000 in Mexico, has its own cover but the rest of the magazine is identical to the U.S. edition. The venture also has some support from U.S. advertisers who have shown interest in advertising to a Mexican audience. Other large U.S. publishers are also considering brand extensions in Mexico and/or the U.S. Hispanic market. McGraw Hill is currently evaluating whether it makes sense to translate and redesign business content for a Spanish-speaking audience. Close to 25,000 of Business Week's million subscribers are based in Latin America (60% are in Mexico).


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.