To publish or not to publish
Due to its success in Mexico, People en Español is considering a stand-alone edition for the Mexican market. Currently, the Mexican edition of People en Español, with a circulation of 20,000 in Mexico, has its own cover but the rest of the magazine is identical to the U.S. edition. The venture also has some support from U.S. advertisers who have shown interest in advertising to a Mexican audience. Other large U.S. publishers are also considering brand extensions in Mexico and/or the U.S. Hispanic market. McGraw Hill is currently evaluating whether it makes sense to translate and redesign business content for a Spanish-speaking audience. Close to 25,000 of Business Week's million subscribers are based in Latin America (60% are in Mexico).
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