LHM jumps into the Hispanic market

 

The board of Publicitas Promotion Network recently approved LHM, Leading Hispanic Media, as the name for its new Hispanic advertising sales agency (see “Publicitas Latin America moves into U.S. Hispanic market,” page 9, Portadatm No. 7, January-February 2004). LHM will have its headquarters in Miami and will report to Publicitas Latin America. LHM will also leverage off Publicitas North America, an ad-sales network with 14 offices in the U.S., whose clients include the Dallas Morning News, The San Francisco Chronicle, the Canadian Globe and Mail and The New York Times in Mexico and Hawaii.

 

According to Grace Palacios, president/CEO of Charney Palacios & Co., a Miami based subsidiary of Publicitas Latin America, LHM will develop a multimedia approach to U.S. Hispanic advertising sales. “Traditionally our core business has been print media, but in the Hispanic market we might work with other media too.”


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.