More printing for less in Argentina

RBA, an independent multi-product publisher, with headquarters in Barcelona, has partnered with Del Nuevo Extremo, the Buenos Aires publisher that discovered Jorge Bucay, author of several popular self-help books. In the deal with RBA, Del Nuevo Extremo will print and distribute books; RBA will provide the content. This deal is just one of many similar agreements between book and magazine publishers looking to take advantage of Argentina's low printing costs after the devaluation of the Argentinean peso in 2001. U.S. publisher Baker & Taylor recently announced the launch of a book import program in cooperation with 360 publishers in Spain, Mexico and Argentina>


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