The Lozano family, who owns a 50% stake in La Opinión, wants to find a buyer for Tribune´s 50% stake. Since large corporations tend to spend more advertising dollars in minority owned media outlets, Tribune´s divestiture may have a positive impact on La Opinión´s ad revenues. Tribune will not disclose financial data about La Opinión. Portada's estimation of the paper's value in “How much is La Opinion worth?” (page 3, Portadatm No. 6 November/December 2003) was probably too high. Portadatm assumed 20% EBITDA margins, however industry insiders quote EBITDA margins at La Opinión of between 5% and 10%. According to these insiders, Times Mirror, now owned by Tribune, bought a 50% stake in La Opinión for US $36 million in 1990.
La Opinión, better if minority owned?
Content
Editorial Staff @portada_online
Portada’s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.