Gemstone Communications creates Motiva
Gemstone Communications, Inc. established Motiva Communications, an operating division which offers editorial and public relations services to advertisers and other clients working in specialty media. Gemstone specializes in national and regional advertising sales representation of 738 local newspapers and magazines serving the Hispanic and African-American (Ethnic Print Media Group), and the mature (Senior Publishers Media Group) consumer markets. “We discovered an editorial need in our operation of SPMG,” stated Trevor Hansen, vice president of marketing and sales at Gemstone. “Specialty media has limited resources and doesn't have the time to rewrite typical press kits or even news releases. Editorial packages created for NBC Television, Random House, American Express, Bayer, Together Rx, and Duracell were successful. So we extended our editorial and publicity services by adding editorial and promotional capability in the Hispanic and African-American consumer fields.” Ethnic Print Media Group also launched a website to provide marketers and advertisers with new economic research on media targeting ethnic groups. EPMG was accepted as an associate member of the Association of Hispanic Advertising Agencies (AHAA).
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