Gemstone Communications creates Motiva

Gemstone Communications, Inc. established Motiva Communications, an operating division which offers editorial and public relations services to advertisers and other clients working in specialty media. Gemstone specializes in national and regional advertising sales representation of 738 local newspapers and magazines serving the Hispanic and African-American (Ethnic Print Media Group), and the mature (Senior Publishers Media Group) consumer markets. “We discovered an editorial need in our operation of SPMG,” stated Trevor Hansen, vice president of marketing and sales at Gemstone. “Specialty media has limited resources and doesn't have the time to rewrite typical press kits or even news releases. Editorial packages created for NBC Television, Random House, American Express, Bayer, Together Rx, and Duracell were successful. So we extended our editorial and publicity services by adding editorial and promotional capability in the Hispanic and African-American consumer fields.” Ethnic Print Media Group also launched a website to provide marketers and advertisers with new economic research on media targeting ethnic groups. EPMG was accepted as an associate member of the Association of Hispanic Advertising Agencies (AHAA).


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.