Gemstone Communications creates Motiva

Gemstone Communications, Inc. established Motiva Communications, an operating division which offers editorial and public relations services to advertisers and other clients working in specialty media. Gemstone specializes in national and regional advertising sales representation of 738 local newspapers and magazines serving the Hispanic and African-American (Ethnic Print Media Group), and the mature (Senior Publishers Media Group) consumer markets. “We discovered an editorial need in our operation of SPMG,” stated Trevor Hansen, vice president of marketing and sales at Gemstone. “Specialty media has limited resources and doesn't have the time to rewrite typical press kits or even news releases. Editorial packages created for NBC Television, Random House, American Express, Bayer, Together Rx, and Duracell were successful. So we extended our editorial and publicity services by adding editorial and promotional capability in the Hispanic and African-American consumer fields.” Ethnic Print Media Group also launched a website to provide marketers and advertisers with new economic research on media targeting ethnic groups. EPMG was accepted as an associate member of the Association of Hispanic Advertising Agencies (AHAA).


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.