A Selecciones brand extension
New York based Selecciones Reader's Digest is producing TV movies based on stories published in its magazine. Production is currently underway in Peru and Argentina, and the movies will be aired on cable TV in those countries. Sources at Selecciones tell Portadatm that advertising and movie rights will cover the production costs, and that they expect to make a profit from DVD sales. Of course, Reader's Digest executives also hope the Selecciones TV productions will boost sales of Selecciones magazine in South America.
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